“A Lucid Studio is a place for people to learn about our unique brand while supporting every facet of the customer journey.”įurthermore, Lucid is creating an elevated digital experience that complements the purchase process and extends into ownership. “Just as the Lucid Air is meticulously designed and engineered to be a new benchmark in the luxury electric car segment, we designed Lucid Studios to be engaging, to start conversations and to help educate people about the performance and efficiency benchmarks possible in an electric vehicle,” said Peter Rawlinson, CEO and CTO, Lucid Motors.
To that end, Lucid purposely selected spaces with relatively small footprints in high-traffic areas, where customers can spend time in a thoughtfully designed space that highlights Lucid’s advanced technology in a warm atmosphere of natural, sustainable materials. The company’s California-inspired design aesthetic is integrated throughout the experience in both physical spaces and digital experiences.įor Lucid Studios, this translates to an efficient design that supports every phase of the customer journey, from discovery to delivery and every moment in between. Customers will have the option to visit a Studio in person, make their inquiries entirely online, or any combination of the two. With a direct-to-consumer model, Lucid will offer a digitally enhanced luxury experience tailored to each customer’s purchase and ownership preferences.
Los Angeles Service Center: Located at 9022 Wilshire Blvd in Beverly Hills, CA.Los Angeles Studios: Located at 9022 Wilshire Blvd in Beverly Hills, CA, and at Westfield Century City in Century City, CA.Silicon Valley Studio: Located at Lucid’s Global Headquarters in Newark, CA.Most immediately, Lucid will open Studios and Service Centers in the following locations: NEWARK, CA - JLucid Motors, which seeks to set new standards for sustainable transportation with its advanced luxury EVs, today announced plans to open 20 retail locations – known as Lucid Studios – and Service Centers throughout North America by the end of 2021.
0 kommentar(er)
